Our Story

The Inspiration Behind Louana & Co.

At Louana & Co, we believe that every woman deserves to feel radiant, confident, and empowered—whether she is stepping into a meeting, a night out with friends, or simply enjoying a sunny day out on the beach. Our story began with this very idea: that jewelry is more than just an accessory; it’s a way to express who you are and how you feel. Founded in sunny Miami, Louana & Co. draws inspiration from the vibrant culture, diverse beauty, and endless sunshine that surrounds us every day. From the warm ocean waters to the impressive Miami skyline, our pieces reflect the bold yet timeless spirit of this city—and of every woman who wears them.

Louana & Co. was born from a deep desire to offer women jewelry that feels as good as it looks. We wanted to create pieces that could be cherished daily, that would not tarnish with time, but instead shine brightly. Our jewelry combines modern elegance with enduring style, made for the woman who embraces her uniqueness and wants to shine every day.

 

The Journey

What started as a small dream in a cozy Miami studio has blossomed into a brand that empowers women from all over. Our founder, Louana, began her journey with a simple belief: that jewelry should be beautiful, lasting, and accessible. After a long search for high-quality, affordable golden jewelry that would not lose its luster, she decided to create, Louana & Co. 

Our journey has not always been easy, but every challenge has only strengthened our commitment to creating jewelry that feels as special as the women who wear it. From sourcing the finest materials, to perfecting our designs, we have stayed true to our vision of creating non-tarnish, high-quality gold jewelry that blends seamlessly into your everyday life.

 

Our Mission and Values

At Louana & Co, our mission is simple: to empower women to feel beautiful, confident, and strong every single day. We do this by crafting jewelry that enhances your natural beauty and is made to last, so you can focus on what matters most—living life on your own terms. Our pieces are designed with intention, carefully crafted to stand the test of time, and made for the woman who values quality and elegance.

Our values are the foundation of everything we do:

  • Empowerment: We believe that beauty isn’t just skin deep; it’s about confidence, strength, and embracing your individuality. Every piece of Louana & Co. jewelry is designed to remind you of the power you already have within.
  • Quality: We are committed to offering jewelry that lasts a long time. Our non-tarnish gold pieces are made with the finest materials, ensuring that you can wear them every day without worrying about wear and tear.
  • Inclusivity: Louana & Co. is for every woman. No matter your age, background, or style, our jewelry is designed to make you feel like your most authentic, beautiful self.
  • Sustainability: We strive to minimize our environmental impact by working with trusted suppliers who share our values of ethical practices and sustainable sourcing.

 

Commitment to Excellence

From the moment you receive your Louana & Co. piece, we want you to feel the love, care, and attention that went into its creation. We are committed to ensuring that every piece of jewelry meets the highest standards of craftsmanship and quality. Our non-tarnish gold is carefully selected, and our designs are created to reflect timeless beauty that will not fade. We want our jewelry to be a part of your story—whether you wear it for a special occasion or as part of your everyday ritual.

As a small business, we pride ourselves on the personal touch we bring to everything we do. Every order is handled with care, and our customer service is always here to make sure you feel taken care of. When you choose Louana & Co. you’re not just buying jewelry—you’re joining a community of women who are as radiant and strong as you are.

Thank you for supporting us on this journey. We are honored to be a part of your story and to help you shine every day.

With love,
Louana & Co.